IDEATION
Drafting our solutions
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PAIN POINT
Crypto-curious users found KRAV confusing, while pro traders wanted more advanced features
To address the diverse needs of our target audiences, I decided to introduce different modes of KRAV: Basic for new traders, Pro for regular traders, and Degen for professional high-risk traders.
This approach makes it easier for new traders by giving them a simple, user-friendly interface while also providing advanced tools and analytics for the pros. By catering to different skill levels, the goal is to create a more inclusive and effective trading environment for everyone.
I considered four options for selecting the mode: on screen load, in the nav bar, on top of trading widget, and dropdown. I chose to place it on top of trading widget because it integrates the mode choice directly within the main trading area, making it intuitive for users to find and change modes without cluttering the interface.
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PAIN POINT
Users face risks due to insufficient understanding of leverage and trading mechanics
To bring more risk awareness to users, I decided to include collateral information within the KRAV interface. Visualizing collateral impact would help users see exactly how much they have at stake before starting a trade, making for more informed decision-making.
For the placement of the collateral information, I had two options: placing it underneath the trading widget or below the market data. I decided to go with the second option to give users more contextual awareness.
To guide users on crypto jargon and trading mechanics, I included hover tooltips for key terms and features.
To further support users, I added a section dedicated to helpful links: a link to a detailed trading guide and a link to KRAV's Discord community. The trading guide is specifically designed to help new users get started, while the Discord community provides a space for traders to connect, share tips, and get help from one another.
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PAIN POINT
There is a lack of transparency and trust between users and the platform
To ensure extra security, users would be asked to go through 2 factor authentication after reviewing their transaction. I had to find a balance between simplicity and friction; transactions should be straightforward, but not so effortless that users might make errors with their funds.
Disclaimers and fee indications were added to improve transparency between KRAV and its users.
The error states, empty states, and messages were revised to eliminate unhelpful copywriting and improve communication, giving users clear, actionable, and supportive information.
IDEATION
Style Guide
A lot of elements on KRAV's beta version didn't meet accessibility and contrast standards, being inconsistent with overly bright greens and mismatched gradients. I developed a new, consistent color system that retains KRAV's brand identity while promoting modernity, simplicity, transparency, and trustworthiness.